WP_Post Object ( [ID] => 5171 [post_author] => 7 [post_date] => 2015-07-20 10:25:23 [post_date_gmt] => 2015-07-20 14:25:23 [post_content] => BCB Community Bank is a local, New Jersey-based bank that values hard work, friendly customer service and all of the conveniences of local banking. Since opening for business and personal financial needs in 2000, BCB has opened 16 branches across New Jersey and into New York. With such expansion, the local bank needed a modern brand presence and a cross-platform friendly website. However, BCB didn’t want to lose their community bank roots. BCB approached Inflexion Interactive, a New Jersey web design and development company, to find a way to enhance branding and visibility and launch a cross-platform website. BCB wanted their valued customers to know that the same security, service and reliability they had come to expect from their bank would still be intact, just with an updated, modern look and feel. A mobile website, with fast and easy location search, was also a must. For BCB’s rebranding and website redesign, Inflexion provided: To keep their community roots alive, the new site was designed with large lifestyle imagery and spanned full-width, capitalizing on browser space. BCB wanted customers to visit their website and know that this isn’t just a bank, it’s a family; they keep retail hours to accommodate customers’ busy schedules and each branch volunteers and supports its local community. What better platform to convey the message than the company’s website? Since launch, the website has received impressive feedback, both from BCB and the local communities. Customers appreciate the enhanced user experience and a mobile site that allows for easy, fast location search. No longer do local bankers have to sacrifice a secure, convenient digital banking experience for great customer service. [post_title] => Build Your Brand, Branch by Branch, with a Cross-Platform Website [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => bcb-community-bank-website-design [to_ping] => [pinged] => [post_modified] => 2016-01-26 09:49:05 [post_modified_gmt] => 2016-01-26 14:49:05 [post_content_filtered] => [post_parent] => 0 [guid] => [menu_order] => 0 [post_type] => case [post_mime_type] => [comment_count] => 0 [filter] => raw )
How a new website and multi-platform campaign led to 10% overall company growth for BCB Community Bank
- WP_Post Object ( [ID] => 4335 [post_author] => 3 [post_date] => 2014-09-19 12:57:03 [post_date_gmt] => 2014-09-19 16:57:03 [post_content] => Sabra Dipping Company is a popular international CPG brand that creates dips and spreads, including hummus, salsa and guacamole. The company has worked with Inflexion Interactive on several projects. One of our latest collaboration launched Sabra Salsa Love, a fully-integrated digital marketing campaign powered by a mobile-ready contest and strengthened by social networking. Inflexion Interactive is an award-winning digital marketing agency with a number of success stories promoting competitive food and other CPG brands. Our marketing team comes on board to provide… •Mobile website development •Online sweepstakes execution •Digital coupons to extend reach •User-generated content curation •Email marketing campaign The Sabra Salsa Love digital marketing campaign invited consumers to write song lyrics of love to a whole lot of growing tomatoes. A featured farmers singing to help tomatoes grow. So far thousands of customers have entered the sweepstakes and coupon giveaway. Discover other contests, sweepstakes and digital coupon giveaways that help competitive global brands do more online. Contact us to talk about the right promotional campaign for your brand. [post_title] => Spark a Lot of Love for Fresh Tomatoes [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => spark-lot-love-fresh-tomatoes [to_ping] => [pinged] => [post_modified] => 2015-07-09 09:17:32 [post_modified_gmt] => 2015-07-09 13:17:32 [post_content_filtered] => [post_parent] => 0 [guid] => [menu_order] => 1 [post_type] => case [post_mime_type] => [comment_count] => 0 [filter] => raw )
Sabra invites hummus-lovers to expand their tastes to salsa in a social media-enhanced contest that goes viral.