To choose the right website design for small businesses, a good place to start is by looking at your existing business logo or marketing materials. Does your business already have certain colors or fonts that it uses in other materials, such as business cards, flyers, etc.? Do the colors you have best represent your business? Once you have a basic idea of the design elements you would like to use for your business website, you can then look to other business websites in your market to compare your website design ideas with other similar sites.
When looking at another web design for small business, it's important not to blindly copy a website design or come too close to another business website's look and feel. It's better to make notes on what you like best on the competitors' websites. Once you have a list of websites and notes on all of the features and design aspect you like, you will be ready to design your website.
Designing the actual website can be done by hiring a professional website design consultant or working within a system that focuses on web design for small business, like Easysite. If you hire a consultant, you can expect to pay out a lot of money for the website design. Also, after you have the design for your small business, you will still need to figure out how to turn the design into an actual website and figure out where to host the website once it's finished.
Using a system to build your business website lets you be in control of the design of your website. When choosing a system for your small business website design, make sure that you will be able to customize the design beyond any prebuilt templates that are offered. For example, you might pick a look for your site that comes close to what you would like. (The colors and even the layout line up fairly well with what you would like.) Once you've selected the look you should make sure that you have the ability to customize the look even further to match your preferences for your small business website.
Some of the ways to customize a look for your site would be, creating a custom header, adding your business logo, changing the colors and selecting different font styles, changing your website template and maybe even create a custom web page. These let you dial in the web design for you website. Spending the extra time and effort to customize the look to more closely match your business website needs, will help you stand out of the crowd and will also help the website not look like a website template.
Another feature to for with web design for small businesses is the ability to assign a background or wallpaper to your website. With this feature, you can easily create a whole new look or website design for your small business website by selecting a picture that best represents your business and assigning it as the background of your website.
One last way to customize the website design for your small business is to be able to edit the style code for your website. Updating the style code or CSS style sheets for your website is usually reserved for advanced users who know about website programming. This is just something to keep in mind, just in case you need it at some point. It's better to be able to have the ability to do this, then to not have the ability at all.