If you’re running a small business, chances are you that have an established presence on the web. Either that or you’re here on Elegant Themes looking for a theme to help you get started.
Picking out a theme is only the first step though. You’re still left with the question of how to layout and present information about your business to visitors so that you have the greatest chance of converting them to a customer or client.
With your homepage being the initial point of entry for your website more often than not, there is no better place to start when it comes to making a good impression.
And that’s exactly what we’re going to cover today – how to build a great homepage for your small business.
Your Homepage Has a Purpose
Your homepage is a critical part of your website. Most of the time, it’s the first page people see, it’s the page most likely to be clicked on in the search engine results pages (SERPs), and it’s the page people will look at when deciding if they would like to do business with you. I think you’ll agree, Rolf at ConversionLab makes a great first impression.
Unfortunately, most small business homepages are not built with a purpose in mind.
At least not a purpose tied directly to the growth of the business. Which is funny because if you were meeting one-on-one with a potential client, you’d probably go into the meeting with a very well defined objective. You’d want to make money by selling your product or service.
Why should your website be any different?
Somewhere along the way, the process of building a website has become more about the business owners, rather than the clients or customers. Instead of building a website focused on generating sales, most small businesses focus on:
- Building a website that looks beautiful.
- Building a website that showcases the designer’s creativity.
- Telling customers what you want them to know instead of what they want to know.
Unfortunately, none of those things contributes towards sales, revenue or profits. Why? Because the unfortunate truth is that people don’t want to know what you have to say. They want to know that you have a solution to their problem. Once you do, a funny thing will happen – your website will start attracting more leads and generating new business.
Thankfully, creating a winning homepage is actually not as difficult as you might think, so let’s jump into the details.