Every marketing professional knows how important SEO is in the age of digital technology. But if you’re on a marketing team with beginner to intermediate knowledge of SEO, what do you need to know to launch your first successful SEO campaign?
In this webinar, Sean Work, who manages the KISSmetrics blog, attempts to share everything you need to know about the foundations of SEO in 45 minutes. He discusses things like how to optimize your site, create content, and bring traffic to your site.
Sean previously worked as a SEO manager at Advantage Marketing Consulting Services, which provided search marketing services for Fortune 500 companies, such as Thomson Reuters and Samsung.
There are a few things to keep in mind when thinking about SEO:
- Don’t bank on SEO to be the key driver for your business.
- You can’t control Google, but you can control what goes on your site.
Know Thy Source Code!
This is what source code looks like:
If you look at the source code on any web page, you’ll see something like this. Source code isn’t scary. It’s simply the code that web browsers “read” to figure out how to display a webpage’s contents. Google and other search engines read your source code to find out what your site is about.
To view source code, you go to a web page and do one of the following (depending on your browser):
The title tag is the most important element on any web page. If you do a ‘Control + U’ on any page, you’ll see the title tag in source code. It’s bounded by title tags.
You want to make sure you only have one title tag per page. What you put in the title tag is basically how Google decides what’s going to be in search engine results.