Considering you built your website with WordPress, it might seem a bit strange to some that it doesn’t feature a blog. However, when you’re working hard on and in your business, it can feel like the last thing you can justify spending time on is blogging.
This makes sense. You’re a freelancer or business owner, designing and developing your way to success. Your website is finished. It looks great, has excellent sales copy, and offers a positive user experience. Your visitors can easily see what you have to offer and view glowing testimonials from previous clients and customers to back up those claims. Yet somehow, you’re still not getting enough business coming your way.
This could be because there’s one thing you’ve overlooked on your website: adding a blog. So why should your business website have a blog?
In this article, I will try to convince you why your business website needs a blog and then finish off with a few pointers on how to get started. By the end of this post, you’ll be able to make an informed decision as to whether blogging can help your business or not and if content marketing is a valuable use of your time and resources.
So, let’s start out with a quick overview of content marketing and how it can help your business grow.
What is Content Marketing?
Content Marketing is a marketing strategy that is based on creating and sharing content of value with your community or target audience, thus establishing yourself as an authority in your field. It helps build a strong relationship with your readers and potential customers and ultimately leads to increased sales without the need for traditional hard selling.
One very popular form of content marketing it to post great content to your blog on a regular basis. Instead of traditional outbound marketing, such as advertising and cold calling, where you go to your audience, the goal of inbound marketing, or content marketing, is to have your audience come to you.
If you’re averse to selling yourself and self-promotion, then this should sound like a form of marketing that is right up your alley. However, if you’re still not entirely convinced or you want to know more, let’s break it down further with the top reasons why your website needs a blog.