Award-winning Design
This is the most obvious on our list of criteria for the best web design company. An agency's work has to have been recognized for its quality and effectiveness to even be in the running for the best web design company in the world.
Some of the national awards available for stellar website design include the Horizon Interactive Awards, the Webby Awards, and The Interactive Media Awards. There are also many awards available in specific regions or states that can be awarded for the best local web site design.
Innovative Approach
Because web design is a constantly-changing industry, the best web design companies are those who keep their clients’ sites up to date with the latest technology. Even the coolest designs are bound to feel outdated within a few years, and with modern consumers who are used to constant updates and innovation, it’s important for the best website design company to stay on the cutting edge.
Some companies may think that simply updating visual elements is enough to make clients happy, but true innovation means embracing change in all forms. To be a top design company, you need to do more than follow the trends—you need to be a trailblazer.
For example, the recent shift towards browsing the web on devices other than desktop computers led the best web design companies to develop an entirely new approach to design that is compatible with smartphones, tablets, and other devices. This approach, called responsive design, is now essential for success in search engines.
Although most companies will eventually jump on the bandwagon eventually if a new strategy or trend becomes popular enough, the best web design companies are those who stay at the forefront. True dedication to clients means always wanting them to have the best, and sometimes the only way to give them that is by creating it.
Expansive Portfolio
The best web design companies should have a wide range of past work. To be in the running for the “the best web design company” title, a firm needs to show that they've worked in a variety of industries. It’s not enough to build and design websites for just one industry or area of focus.
The best website design firms can display work with dozens of clients across multiple industries, showing strong elements of versatility and adaptation that is indicative of any good web design company. The best webdesign company could tailor their user experience and results to accommodate the needs of any business, from construction to textiles and more.
Extensive Services Offered
It would be easy to rank as the best web design company if the focus was solely on web design. To us, that's not good enough. To qualify as one of the best web design firms, more than just web design has to be on their menu. The best website design companies offer a full-range of services to meet all the needs of clients, from Internet Marketing to Development.
This means that the best website design firm should offer services like SEO, PPC management, interactive coding, and more. In addition, this also means that the largest web design companies are not necessarily the best. They may have size on their side, but they need to offer more to their clients than visual elements.
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