Can you believe that in this day and age, only about half of all small businesses have websites? 97 percent of consumers search online for products and services, but one out of every two small businesses is simply not there for customers to find. Whether your small business website is up and running or you’re just planning how to get it out of the starting gate, it’s a smart idea to check in and see if you’re web presence plans are on the right track to being found and making sales.
Find out what you need to know
SCORE mentor and tech insider Justin Slagle shares his insights into how your website can build strong connections with your customers – and bring you strong sales as a result. Justin answers the important questions for small business owners as it pertains to their website’s performance, including:
- What are the first three steps everyone should follow when planning a new website?
- What design/user navigation features will help a small business e-commerce website stand out to visitors?
- A lot of systems and software can help with building a website. When and why does a small business owner need outside help?
Stress-free content creation
You’ve probably heard by now that consistent, fresh content is great (and essential) for drawing customers to your website. Maybe you’ve started adding content but lost your steam or been hesitant to start at all because of how overwhelming the task seems. Never fear – SCORE LIVE Webinar audience favorite, Shawn Pfunder of GoDaddy, has a manageable and effective way for you to accomplish your content goals without the anxiety. Listen in to Shawn’s helpful and entertaining presentation, “Bit by Bit: Creating Content for Your Website in Stress-Free Chunks.” You'll learn tips and tricks for writing compelling calls to action, headlines, descriptions and more in manageable chunks of time.
Are you meeting customer needs?
Once you’ve done the work to bring customers to your online storefront, are you now doing all you can to keep them there and to get the sale? Most small businesses are not! A new infographic depicts how small businesses are failing to effectively serve their customers online. A few of the eye-opening statistics include:
- 70% of small business websites have no call to action
- 93.3% of small business websites are not mobile compatible
- 82% of small business websites don’t link to social media accounts